Are you living? Do you want to live on Facebook? No, of course not. But what about going Live on Facebook? How can people and businesses use this new tool to drive their brand?
This is the newest feature that Facebook has provided for users to live stream themselves similar to Periscope or Instagram Live. Some brands have had small time success such as Barstool Sports with over 10k live viewers at once. Others get little to no viewers, or sometimes Facebook will boost live feeds to millions of users. The concept remains the same though, good content is needed to keep viewers watching, commenting, and sharing the live video.
Recently Facebook has announced it will provide some ad sharing to users who are utilizing Facebook live, which gives power users a motivator to keep going live. “folks who have over 2,000 followers and can get at least 300 people to watch one of their live broadcasts concurrently. Facebook will share 55% of the ad revenues with live broadcasters”. This could turn into a revenue stream for some, but not many users can garner this type of attention on their broadcasts.
Tips for Live Broadcasts:
- Have a plan before you go live. Watching someone fumble on air is the worst, know what purpose you are going Live for and execute.
- Build the audience for a couple minutes. No one is going to tune in exactly in the first 15-20 seconds because Facebook needs to notify people that you are going Live. It also helps to tell people beforehand what time you will be Live.
- Make sure to have a strong connection. I have tried to go Live from the Lift a couple times and my weak connection resulted in the video and audio not matching up.
- Engage the audience and thank them for watching. Have them comment on the video saying where they are watching from, and possibly share it if they are enjoying the content.
- Go Live more often. Frequency can help users who may be on Facebook at different times of day.
Now that businesses can get some money from Facebook for simply having a certain number of users and people watching, I expect to see a jump in the number of live broadcasts. This can be a good thing and a bad thing. There will now be more broadcasts to choose from, effectively limiting the amount of potential viewers for each broadcast.
We will see how this plays out, but happy streaming in the meantime!