#TryingStuff, Facebook, Instagram

Amplifier Effect: Word-of-Mouth Marketing

Ever shared content on your Facebook public figure page, and no one saw it?

…..I thought so

It is likely a couple factors are causing content not to show up on Facebook, but there is a way to fix the problem!

  • Creating quality content is step one. If you curate interesting material that people will enjoy, Facebook’s algorithms will automatically bump your post into the news feed of your fans. If people spend more time engaging with the content, or watching a video, then it will get an organic boost from the robots who work at Facebook (kinda joking). Videos are a great way to engage people in 2017, therefore creating short clips can lead to further engagement. Also, expensive camera equipment isn’t necessarily needed because most people are watching things on their phone!

  • Next is determining which posts performed the best, without a boost. At first you only need a couple quality videos or blog posts, and you can boost these at the minimum rate of a dollar a day. When you pay Zuckerberg to boost content, you only want to be paying oCPM, which means that Facebook can optimize your advertisement to the best audience. Using this method, along with micro-targeting to specific audiences will lead to an increase in brand awareness, sales, or whatever the goal is. Boosting short videos that are a minute or less can lead to leads and further remarketing down the line, once you have a customer already engaged in your sales funnel.

  • The third step is to be genuine. No one wants to read or listen to fake articles that are the equivalent to Lorem Ipsum. Creating things that actually mean something will get you genuine followers. “Fake” has dominated the media over the past year, but fake followers never buy your products, they don’t collaborate on ideas with you, and they actually make you look like a fraud. Fake followers create a facade, that may trick customers with little awareness, into thinking that you have more authority than you actually do. 

All of these things will help, because Facebook amplifies what is already working. If a small audience has high engagement on a certain post, then it might be worth it to try and boost for a dollar per day. Testing across multiple audiences is the only way to figure out if what you are doing is working correctly. This can be done relatively cheap to figure out what works, however you must scale up what is working in order to see measureable change in your engagement.

Facebook will amplify good content with a small boost. Once things start working, the boost can be increased, but you have to know what content is going to work, and what saved, lookalike, or custom audiences that you should be delivering too. Happy boosting!


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